Essure has an effective way to market their new permanent birth control device. Make a humorous video that shows how some men view vasectomy and leave it to the women.
Previously there were only two methods for voluntary permanent sterilization...a male vasectomy or female tubal ligation. Of the two, vasectomy is the cheapest and safest. (Fatalities per 100,000 tubal ligation - 3.51 cost